Price of 3DS Max...W T F!

I have been using trial products of Autodesk to do most of my work and until recently I had not looked into the pricing of the products I was using.

I could not believe that the Autodesk 3DS Max 2013 product is over 3K USD!

I understand it is a professional package used by large companies but sure Autodesk can come up with a better price for private users.

I do not profit from any of my work it is purely a hobby interest for me and this price is just way above what I am prepared to pay at this stage. Crazy!